Facebook Insights now includes Facebook social plug ins for analytics
Big news from Facebook, analytics fans — Insights is now improved with more Facebook-ishness. Ok, ok, no such noun, adjective, or verb. But it is improved.
With anticipation of expanded usage, Facebook now allows Insight administrators to measure social plug in usage — the plug ins being the well-known “Like” and “Share” Facebook buttons. Facebook also revised the dashboard for more drill-down capability into data and graphs.
For those who have never heard of Insight — it is a Facebook analytics tool designed to measure engagement of 3 major sets of Facebook services; Facebook Applications, Facebook Fanpages, and Facebook Ads (You can read more about how to use these Facebook services at the AllBusiness.com article I wrote). With Facebook’s popularity among internet users (and marketers), it would be inevitable that an analytics solution would be created.
For more on the new features, check out the official Facebook developer page, as well as the Mashable article based on the developer page.
